FEATURED DESIGNER IN DOFW 2013 My story starts when I was a little girl always rummaging through my mom’s makeup, putting it all over my face, and begging her for heels before hitting double digits. I was a girly girl from the start. But even as a little girl I had aspirations of doing something big. As I got older, I continued in my girly ways by helping my friends pick out dresses for dances and doing their hair and makeup no matter where we went. I loved putting outfits together and accessorizing them in the latest trends. I was a one-woman glam squad. After college I worked a handful of jobs that were enjoyable and good learning experiences, but in the back of my mind, I felt like I was still destined for something different. While working in the corporate world my style evolved to be more mature and I found myself accessorizing more than ever to incorporate my personal style into my wardrobe! I wanted to find great, unique pieces that didn’t put a huge dent in my wallet and found that incredibly difficult. Then the light bulb went off! Knowing I needed to do what I loved, I decided to fully embrace my passion, the world of fashion and style. My goal became to provide women with fresh wardrobe ideas while incorporating pieces you can’t find at your average mall at great prices. I left my job to start Total Betty Society and be your accessory stylist and gal pal. For those of you don’t know what a “Betty” is, here’s a quick history lesson. The term “Betty” was made famous by Bettie Page “the Queen of pin-ups” in the 1950s. “Betty” then reached our Aussie friends down under and is still used today to describe the quintessential surfer girl. It then made its way to 1990’s pop culture and didn’t die there. We still hear “Betty” thrown around to describe women but its popularity has died down. I’m here to bring it back! Given all the Betty archetypes, here is my simple interpretation: Betty [bet-ee]: a beautiful, confident, and fashion forward woman. My mission for Total Betty Society is to unite, celebrate and empower the everyday woman because there is a Betty in all of us. I hope you enjoy everything Total Betty Society has to offer and frequent us for style inspiration. And remember, an outfit is never complete without the perfect accessories. Your Accessory Stylist, Jessica Almanla, Founder WHAT WE DO LOOKBOOKS As women, we have the power to be chameleons and change our style from day to day. When viewing lookbooks, you will see exactly that– women representing different styles in different settings, giving you a visual reference of how you can incorporate these accessories into your wardrobe. SHOP NOW This is like going to the mall to window shop. Here you can browse our entire selection to see what catches your eye! Or if you have something in mind you can view the pieces by type and use the filter feature to find what you want. INSPIRATION The inspiration page is our personal pin board of things we love. Here you can find personal photos, exotic destinations, architecture, nature, fashion, shots from our photo shoots and even pics you submit. BETTY BANTER BLOG On our blog you can find outfit and style ideas that tie into new trends, DIY activities you can do with your friends, hair and make up tutorials and more.