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Matthew Cooley

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With both his parents as artists and enthusiastically provided him the materials to cultivate his passion, it wasn’t until after watching the behind-the-scenes of the 1990 Miss USA pageant did Matthew realize the world of beauty would become his new-found passion. While his passion would not be supported by his father; he used what resources he had readily available- watercolors and would create makeup with the paint which further expanded his creativity. Years later and after ten years in the Army, Matthew attended the Aveda Institute where he would enter and win Edwin Neill Full Spectrum Competition as a makeup artist and was featured at the 2012 Orlando Premiere Hair Show. With his Aveda win, not only did it give him the opportunity to get his foot in the fashion industry door, he went running and worked as creative director in several fashions shows spanning from Orlando to St. Petersburg. He later graduated of Cortiva Institute for Massage Therapy and more currently graduated from Joe Blasco Special Effects Makeup Training Center. He specializes in historical makeup application and hair laying, and also works for Aveda where he continues to push boundaries of creativity and style.


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